Advertising can be said both powerful and magical. It sells us dreams and has become fabric by selling life style. We can find that people of the society have tremendous impact of advertisements. In today’s fast moving media driven world it plays a vital role in customers’ mind and sentiments. So advertisements reach to them through the route of emotion which is a powerful one in advertising.

1. Crucial for a launch or announcement.
2. Source of revenue for publishers.
3. Promotes goods, services, ideas and events.
4. Helps in increasing the sales.
5. Maximizes the profit of an advertiser.
6. Creates consumer awareness.
7. Educate society.
8. Art, Science and Profession.
9. Demands creativity.
10. Element of marketing mix.
11. Target oriented.
12. Use persuasion for results.
13. Demands monitoring of demand and supply.
14. Builds brand's image.
15. Generates employment.